IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
IDA | ELEGANT MIDI DRESS
4.8/5 Based on 3000+ Reviews

IDA | ELEGANT MIDI DRESS

Regular price £39.95 £100.00 Sale priceSave 60%
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Return Guarantee Icon 30-Day Return Guarantee

10% off 2 | 15% off 3+

Color
Size

Low Stock, only 4 left!

ANNIVERSARY SALE UPDATE: Our anniversary celebration has been so popular that only a few pieces remain. If the “Add to Cart” button is still active, consider it your chance - it’s still available.

Flattering Fit And Everyday Grace Midi Dress

This classic midi dress features a surplice V-neckline with softly gathered pleats across the bodice for a flattering wrap-style effect. Elbow-length sleeves provide comfortable coverage, while the gently flared skirt falls to mid-calf. Side pockets add practical charm, making this dress a perfect blend of style and function.

Why Hundreds Of Women Love This Dress

  • Figure-enhancing bodice: The wrapped neckline and pleated waistline create a slimming, feminine shape that complements curves with comfort and ease.
  • Soft, comfortable fabric: Crafted from a smooth, breathable material that moves with you and feels soft against the skin for all-day wear.
  • Practical hidden pockets: Discreet side pockets offer convenience without disrupting the clean lines of the silhouette—perfect for carrying small essentials.
Everyone’s talking about this – grab it before it’s gone.

Every order ships with Royal Mail, and you’ll receive a tracking number within one business day to follow your package every step of the way. Best of all, shipping within the US is always free of charge.

30-Day Money-Back Promise
We stand behind the quality of everything we create, and we believe you’ll love it too. That’s why every purchase is protected by our 30-day return policy. If for any reason you’re not fully satisfied, you may return or exchange your item within 30 days.

Alice London is trusted by over 100,000+ happy customers, with an average rating of 4.8 out of 5 stars.

Alice London customer reviews

★★★★★

Exceptional Service
Customer support was quick, kind, and helped me exchange my item without any hassle.

Elizabeth S.
London
★★★★★

Absolutely Stunning
The quality of the fabric exceeded my expectations, I’ve never felt more elegant.

Jennifer M.
Manchester
★★★★★

Fast & Free Shipping
I placed my order on a Monday and had it by the weekend, all with free Royal Mail delivery.

Evelyn L.
Birmingham
★★★★

Perfect Fit
The size chart was spot on, and my dress fits like it was made for me.

Emily R.
Liverpool
★★★★★

Timeless Style
Every piece I’ve bought from Alice London feels classic yet modern, I get a lot of compliments.

Sarah L.
London
5 YEAR ANNIVERSARY SALE

Celebrating Five Years of Alice London

Five years ago, Alice London began with a simple vision:

to create timeless, comfortable clothing designed for everyday life.

Thanks to you — our community, that vision became reality.

To celebrate five years of style, quality and trust, we’re opening the doors to our biggest Anniversary Sale ever.

Prices have been reduced across our collections, with up to 70% OFF selected styles.

These are the pieces you love, crafted with care, quality fabrics, and lasting comfort

now available at once-in-five-years prices.

Stock is limited.

No restocks.

If you can add it to your basket, it’s still available (for now).

Thank you for being part of our journey.

Here’s to the next chapter.

With love,

Alice London

Frequently asked questions

We deliver every order across the UK with Royal Mail. Your package ships quickly and always comes with fast, reliable, and free delivery.

Not completely satisfied? No problem, you can return your order within 30 days of delivery. We’ll make sure the process is simple and stress-free. For full details, please see our Refund Policy and FAQ in the footer of our website.

You can track your order by entering your order number along with your email address or phone number, or simply by using your tracking number. After clicking “Track your order”, the latest status of your shipment will appear.

Please note: it’s normal for the progress bar to stay on “Info received” until your package is delivered. As your order moves through transit, updates will automatically appear at the bottom of the page.

We’re here to help and happy to provide the support you need.

Email: info@alicelondon.com

Hours:
Monday – Friday: 9:00 AM – 5:00 PM

Saturday – Sunday: 10:00 AM – 3:00 PM

For quick answers, you can also visit our FAQ page.